What is Keyword Stuffing? Wise Geek

Excerpt:

" What is Keyword Stuffing?

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Keyword stuffing is a practice in which webmasters load their pages with instances of commonly searched for keywords. The practice is designed to direct traffic to the site by raising the site's ranking in search results, in the hopes of increasing site income. However, keyword stuffing can be an unwise choice; many search engines penalize for keyword stuffing, and they use complex algorithms to detect signs of keyword stuffing, even when it is cleverly done.
The most obvious instance of this practice would be inserting the keyword into a block of text. Often, the author takes the time to make the text look reasonably plausible, in the hopes of avoiding penalization by a search engine. For example, if the webmaster knew that the keyword “wicked goat” was commonly searched for, he or she would try to load it onto a page as many times as possible.
More commonly, keyword stuffing is accomplished by hiding the keyword, so visitors don't see it, but search engines do. Keywords can be hidden in meta tags, and they can also be embedded on a page, in text which is the same color as the background so that it is invisible to the user, or in more crafty ways. In many instances, the keywords are not even related to the content on the site; they are just designed to elevate search rankings so that users will visit, generating advertising revenue. While some amount of keyword stuffing is considered legitimate and even smart Search Engine Optimization (SEO), webmasters who go overboard give the practice a bad name."

Written by S.E. Smith copyright © 2003 - 2008 conjecture corporation