What is a SERP?
Excerpt:
"If you’re interested in making money online, it’s absolutely crucial that you understand the importance of a SERP. Also known as a search engine results page, a SERP is the webpage a search engine such as Google generates when a user searches for a particular term. It features the titles of webpages that match the keyword query, links to those pages, and a brief description of the content on each page. A SERP typically contains three types of listings: results automatically generated by a search engine spider, results added by a human moderator, and paid listings that are often advertisements for a particular product or service.
Listings that have been added by the search engine’s spider are often called organic search engine results or natural search engine results. Search engine spiders are programs that surf the web and automatically index pages according to a predefined set of criteria. To help their pages reach the top of these organic search results, companies often hire writers and consultants experienced in search engine optimization techniques. Although this strategy can be more expensive than simply buying a paid listing in the SERP, the investment is often seen as a vital component of building a successful business online."
Written by Dana Hinders copyright © 2003 - 2008 conjecture corporation
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